AllRespect.com // Kanye West's 'Amazing' Helps Kick Off NBA Playoffs

Posted on 2009-04-16 03:00:10
Artist/band(s): Kanye West [FB]

musicnews View: Profile - All Posts

Source: http://www.mtv.com/news/articles/1609290/20090415/west_kanye.jhtml

MC's new single appears in a commercial for the 2009 postseason, which starts Saturday.By Shaheem Reid

Kanye West and Kobe BryantPhoto: Kevin Mazur/WireImage/Getty Images

As the NBA regular season comes to a close Wednesday night (April 15), true basketball fans are still smiling — the second season is about to begin.

That's right, the playoffs start Saturday, and the NBA has teamed up with Kanye West for the postseason soundtrack. West's new single "Amazing" is featured on a new commercial promoting the playoffs. The song perfectly fits the league's slogan for the road to the championship: "Where amazing happens."

All the biggest hoops stars show up in the spot, with a montage of Ray Allen, Rip Hamilton, Kobe Bryant, Tony Parker and, of course, the King: LeBron James.

"I'm amazing/ I'm the reason/ Everybody fired up this evening," Kanye sings to start off the commercial.

The clip mostly showcases the players' phenomenal athletic ability. Past playoff highlights include a Dwyane Wade reverse layup, a Dwight Howard monster jam, LeBron catching an alley-oop and Kobe hitting a buzzer beater. From there, we get a brief look into in the locker rooms of championship-winning teams, including the San Antonio Spurs, the L.A. Lakers and defending champs the Boston Celtics.

"We worked so hard from training camp for this moment right here," a jubilant Paul Pierce says into the camera while Kanye's record plays underneath.

The NBA commercial isn't the only visual for Kanye's song. 'Ye and Young Jeezy recently shot a proper video for the record in Hawaii, where most of 808s & Heartbreak was recorded. Hype Williams directed the clip.

RELATED NEWS

New Review Update: New Reviews for February 23, 2016
Related Artist/Band(s): Kanye West [FB]

Stars Cover "streetlights"
Related Artist/Band(s): Kanye West [FB] Stars [FB]

Kanye West To Release Album "today", Changes Track Listing
Related Artist/Band(s): Kanye West [FB]

Kanye West To Premiere New Album; Stream It Live
Related Artist/Band(s): Kanye West [FB]

Kanye West Reveals 'the Life Of Pablo'
Related Artist/Band(s): Kanye West [FB]

Page -